Purpose:
The purpose of this essay is to show how technological developments from electronic to information technology contributed to the evolving nature of advertising-largely focusing on the mobile phone. The mobile phone has managed successfully to cannibalise all the mediums that came before it, newspapers, recordings, radio, television and internet to become one of the advertisers’ most preferred destiny of choice. (more…)
Jon von Tetzchner
Mobile web browsing has been adopted at a fast rate across the African continent reads the State of the mobile world report. “Looking at the continent as a whole sees mobile web usage surging by 182% in the year period, while unique users are up by 124%, and the amount of data downloaded was over 160% higher than it was at the same time last year” writes memeburn.
The most popular handset brand is Nokia, followed by SonyEricsson, Samsung and LG. South Africa stands at the top of mobile web usage. “Beyond the numbers, we see that access to the Web is reshaping the economic, political and social development of the continent” said Jon von Tetzchner Co-founder, Opera Software
Mobirev's Blog 